Corroborating Evidence

Several weeks ago, I noted that I had just finished reading a book for our book club—The Catalyst: How to Change Anyone’s Mind by Jonah Berger (Simon & Shuster Paperbacks, New York (2020)) (“Catalyst”). The book's thesis is how to get people to change their minds through self-persuasion. To do [Read More]

By |October 25th, 2024|Negotiation Strategy|

Uncertainty

Recently, I noted that I had just finished reading a book for our book club—The Catalyst: How to Change Anyone’s Mind by Jonah Berger (Simon & Shuster Paperbacks, New York (2020)) (“Catalyst”). The book's thesis is how to get people to change their minds through self-persuasion. To do this, one [Read More]

By |October 18th, 2024|Negotiation Strategy|

Distance

In my last two blogs, I noted that I had just finished reading a book for our book club- The Catalyst: How to Change Anyone’s Mind by Jonah Berger (Simon & Shuster Paperbacks, New York (2020)) (“Catalyst”). The book's thesis is how to get people to change their minds through [Read More]

By |September 27th, 2024|Negotiation Strategy|

Endowment

In my last blog, I noted that I just finished reading a book for our book club- The Catalyst: How to Change Anyone’s Mind by Jonah Berger (Simon & Shuster Paperbacks, New York (2020)) (“Catalyst”). The thesis of the book is how to get people to change their minds through [Read More]

By |September 20th, 2024|Negotiation Strategy|

Contact Theory

Recently, 60 Minutes presented a segment on Story Corps and, more particularly, on its program One Small Step, which is “… a national effort to help bridge divides during a contentious election year.” (Id.) To do so, the program brings people of diverse, if not opposite, backgrounds together to spend [Read More]

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