Boulwarism

Earlier this week, I was preparing for one of my classes by reading the next chapter in the textbook. Although the chapter discusses basic negotiation strategy, it mentions the term “Boulwarism,” which intrigued me. It is named after General Electric vice president Lemuel Boulware, who used the “take-it-or-leave-it” tactic in [Read More]

By |January 31st, 2025|Negotiation Strategy|

Corroborating Evidence

Several weeks ago, I noted that I had just finished reading a book for our book club—The Catalyst: How to Change Anyone’s Mind by Jonah Berger (Simon & Shuster Paperbacks, New York (2020)) (“Catalyst”). The book's thesis is how to get people to change their minds through self-persuasion. To do [Read More]

By |October 25th, 2024|Negotiation Strategy|

Uncertainty

Recently, I noted that I had just finished reading a book for our book club—The Catalyst: How to Change Anyone’s Mind by Jonah Berger (Simon & Shuster Paperbacks, New York (2020)) (“Catalyst”). The book's thesis is how to get people to change their minds through self-persuasion. To do this, one [Read More]

By |October 18th, 2024|Negotiation Strategy|

Distance

In my last two blogs, I noted that I had just finished reading a book for our book club- The Catalyst: How to Change Anyone’s Mind by Jonah Berger (Simon & Shuster Paperbacks, New York (2020)) (“Catalyst”). The book's thesis is how to get people to change their minds through [Read More]

By |September 27th, 2024|Negotiation Strategy|

Endowment

In my last blog, I noted that I just finished reading a book for our book club- The Catalyst: How to Change Anyone’s Mind by Jonah Berger (Simon & Shuster Paperbacks, New York (2020)) (“Catalyst”). The thesis of the book is how to get people to change their minds through [Read More]

By |September 20th, 2024|Negotiation Strategy|
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